For my
first blog assignment, I used the “Here’s to a BIG season” NBA commercial that
aired right before the 2010-2011 season.
It is pretty comical considering all of the players’ heads are much
larger compared to the rest of their bodies. This commercial contains all three
of Bitzer’s terms used in his “Rhetorical Situation”. First, the exigence of this commercial is to
promote the upcoming NBA season in hopes of getting more viewers to tune into
the games, and to attend them if possible.
The NBA is saying that it will be a “BIG” season, so we won’t want to
miss out. Secondly, the intended
audience is obviously for fans of basketball.
I feel that any sports fan would get a good laugh out of seeing this
commercial. Third, a constraint could be people who prefer watching NCAA
basketball instead of NBA because they find college ball more exciting. Another one could be people who just don’t
like basketball or sports in general. I’m
not sure how that is even possible, but that’s beside the point. This commercial is very effective because it
gets basketball fans excited about the upcoming season. It stars the elite players of the league, such
as LeBron James, Kobe Bryant, Kevin Durant, and Carmelo Anthony. This is a great strategy because viewers
recognize these players. The use of the
big heads makes people pay more attention to the commercial because of the
visual effects that are used. That is
definitely the “logos” or logic behind this commercial in my eyes.
I like the fact that you brought in the logos behind the makers of this commercial. I like your perspective of that and thought it was very interesting.
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