Aflac Commercial

For my blog post, I watched the popular Aflac rap commercial from last year. The advertisement is very effective in promoting Aflac, and it clearly shows all parts of the Blitzer's rhetorical situation. The exigence, or reason for the advertisement, is to promote Aflac and convince both current insurance users and future insurance users to choose Aflac over any other insurance company. In this particular commercial, I believe the intended audience is the younger generation of current and future insurance holders. The reason for this is because the entire commercial is a rap, not an old country folk song or classic rock song, in which case the target would have been older generations. Constraints are things that the audience has that may hold them back from acting upon the point being made by the speaker. In this case, some constrains could be that the individual is to young to make their own decisions about insurance, or the individual just doesn't care, or perhaps is comfortable with their own insurance policy.
This commercial is very successful in promoting Aflac because of the tune, and way the commercial is presented overall as a catchy song that has been memorized by many of us.