I chose an Allstate Mayhem commercial to rhetorically analyze because i believe that they are funny commercials that draw the audiences attention. In this commercial Mayhem pretends to be a young teenage girl that is talking on the phone while driving. As he is driving he shows how a teenage girl can be easily distracted and cause an accident, showing the audience that insurance will be there to help and with teenage girls it is necessary. The exigence in this commercial would be that insurance is very important to have and that everyone with a teenager should have it for them. The audience would be the people that are tuning into the television. Some constraints would be that he isn't a girl and it could be seen as too dramatic. Also it isn't very serious so the commercial could be taken as a joke more then serious and necessary. Many people may not be watching or paying attention to the commercial because they are waiting for there show to come back on. 

This commercial reaches out to many people, because it is so funny. So the constraint of people not paying attention is less then it would be, because it does catch peoples attention with the humor. Many of Allstates commercials used to be very serious and showing the audience a point that insurance is necessary for everyone and that Allstate will always be there for you. Now they are taking the commercials to a different level with the humor and I believe that it causes the audience to listen more because it does bring humor and jokes to the situation, which draws many of the audiences attention.

http://www.youtube.com/watch?v=vtP-S9OS0o0