I chose a Hyundai commercial for my blog.  I was easily able to recognize the exigence, which is an event that spurs someone to do or speak out about something, or in this case create a commercial about the need for good cars.  This funny commercial exaggerates the idea that a quality car that has outstanding breaks and acceleration can potentially jump start a dying person’s heart.  The audience for this commercial are people in the market for purchasing a new vehicle.  This Hyundai advertisement especially targets drivers who desire a fast and fun car to drive.  Constraints, are things restricting a person to take action in a certain way.  First, the Hyundai commercial itself has its own constraints.  Even though they are making fun of an older person dying, they didn’t and probably couldn’t actually show a person die on a commercial. That might be a little extreme to show on TV because young kids are watching, and it might offend those who have actually had a recent elderly relative pass away.  Another constraint is telling the price of the specific vehicle displayed in the ad.  Its price could turn away the average buyer.  Also there are constraints for the buyer. Things that could prohibit a person to buy a Hyundai vehicle are the price, the passed bad reliability reputation Hyundai has, or simply the fact that a person does not need a new car. This commercial presents its rhetorical situation in a humorous way and does an excellent job of promoting Hyundai vehicles.