Gatorade: Win From Within
The commercial I chose was Gatorade’s Michael Jordan Flu game.
Michael Jordan is a role model and recognizable face to everyone around the
world. In the commercial it shows Michael dazed and confused throughout the
game but as he sips Gatorade it gives him the strength he needs to play through
it. Gatorade’s commercial with Michael shows Blitzer’s “Rhetorical Situation.”
The exigence of this advertisement is not only to promote Gatorade’s drink but to
try to get people to persevere through physical and mental struggles that
everyone goes through. Michael Jordan could have easily rested in this playoff
game and left it up to his teammates. It showed how much heart he has for the
sport and his teammates. Their slogan to win from within explains it all; it
starts inside of you, only you. You win from having heart and never giving up. The
intended audience I believe is all sports fans and athletes, people who grew up
idolizing Michael Jordan. He showed everyone what it takes to be a true
champion. Some constraints could be people don’t like Michael Jordan because he
doesn’t play for their team or they like soda or PowerAde better than Gatorade.
I think this is a very effective
commercial for Gatorade because it captures the true essence of what it is to
win from within. They got the arguably the best and biggest sports athlete ever
to walk the planet and the most famous pro basketball coach of all time.
Gatorade uses a serious and trustworthy approach to its commercial to get their
point point across.
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