For my commercial I chose a Nike advertisement with Rory McIlroy and Tiger Woods. It was easy to determine the exigence in this commercial, which is something that suddenly urges someone to do something. In this case, it was to convince people to buy Nike golf products. In the commercial, Tiger and Rory are each taking turns trying to one-up each other by hitting golf balls into random glasses around the gold course. The scene ends with Rory taking a sip of his water and discovering that Tiger has somehow managed to get another ball inside of it. Then a shrub is shown in between the golfers that has been cut into a perfect Nike Swoosh and Nike's slogan "Just Do It" is displayed. The constraints of this commercial are that it is very unrealistic. There is a shot in which several golf balls fall into 10 champagne glasses at a wedding ceremony. The intended audience is anyone who plays golf and is a fan of Tiger Woods or Rory McIlroy. The commercial is an attempt to convince people that if they buy Nike golf products their play will improve. Although the commercial is very unrealistic, it is quite effective because it uses light and dry humor along with two big names in golf having some impossible fun during their practice sessions.

Link: http://www.youtube.com/watch?v=VdeD6SrQuL0