E-Trade Commercial

The commercial I choose was the E-Trade commercial that features a baby. This commercial shows a clear example of all three terms Bitzer used in his “Rhetorical Situation”. Exigence is an issue that is the purpose for the speaker or writer to present about, and in this particular commercial this would revolve around stock. The baby is talking about how easy it is to buy stock, so easy that the baby himself can purchase this stock. That is the main prompt of the commercial. The audience is a pretty specific. The intended listeners of the commercial are any person that wants to buy stock. Even though it’s specifically to that it’s pretty broad when inside that specific topic because it’s not relating to any sort of stock. The third term used by Bitzer was constraints. Constraints are the beliefs, attitude or traditions that the audience possesses. Personally, I feel like there are many constraints to this topic. Stock is something that people are really skeptical about, as much as it can help it can also hurt. It’s a very risking investment. It’s all who you talk to about because

People are all across the board with the idea of purchasing and selling stocks.  This commercial does a very good job of persuading people that obtaining stock is an easy investment that anyone should do. There are many versions of this commercial and in every single one of them babies is the speaker to the audience. The babies are so adorable that anyone will remember this commercial, and with babies being able to buy stock its makes it easy for anyone. I always look forward to a good E-Trade commercial, and I feel it does a great job of getting the point across. 

http://www.youtube.com/watch?v=X4GZfvXx9Js