Clean&Clear

Clean and Clear Morning Burst

I watched the Clean & Clear Morning Burst commercial. It starts off with a girl waking up in the morning, looking tired and her friend suggests she use Morning Burst scrub to wake her up. After the girl who just woke up uses the cleansing scrub, she looks more awake and energetic and they begin to dance to some music. The exigence in this commercial is acne and dull skin when you wake up in the morning. The audience is for teenagers and young adults regardless whether they experience some acne or blackheads/whiteheads. Some constraints are that maybe the audience believes that only people with acne can use the scrub to see improvement in their skin, vice versa, or that you can only use it if your skin feels dull in the morning.

Although Clean&Clear was straightforward in representing the rhetorical situation, I don't feel this commercial is effective because compared to other commercials, for example Proactive, you see the audiences' feedback on the product and you see personal experiences or dermatologists that recommend this product. I also think this commercial is not effective because the main purpose of a facial scrub is not to wake you up in the morning, it's to cleanse your pores (I have personally used this product and I find it does more cleansing than energizing). The music in the background and the sudden change of the girl's mood after she used the face scrub was corny in my opinion.

http://www.youtube.com/watch?v=YniFoMMwn9g