Recently Allstate has come out with a series of commercials
with a slew of random accidents happening to un-expecting people. The
commercials show mayhem, which is a man dressed in a suit, causing these
accidents and the unlikeliness of the situations add comedic value. The
exigence is the purpose for making the commercial and its Allstate telling the
audience that their insurance can cover all of these outrageous situations
while other insurance companies fall short. The audience is who the commercial
is directed to, are potential insurance costumers. The constraints hold the
commercial back, such as not really providing costumers with a lot of
information on the coverage and the costs of having everything covered. Overall
Allstate uses a funny commercial that effectively promotes their insurance
through the rhetoric.
Clayton, I wholeheartedly agree with your analysis of the Allstate commercial. While it was very funny and effective to its audience, it lacked the proper information to fully convince viewers that it was the best insurance company for them.
ReplyDeleteI love the Mayhem commercials they always do make people laugh and the audience pay attention but when it comes to the constraints, you are right about it lacking confidence for the audience.
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